A key role of the ReadingFilm Office is to continue to grow educational programs, events and activities to engage the community. Using film and filmmaking as means for storytelling, bringing attention to significant societal issues and providing a voice to all members of the community is integral to the ReadingFilm Office’s mission and values. A regularly scheduled series of events and programs throughout the year engage the community, students, and filmmakers and enhance the image of Berks county as a film destination.
Mission
The ReadingFilm Office was founded to promote the region as a location destination for film and media production. We aim to develop a thriving regional film industry, and build community pride through events, educational programs, and economic development. We believe in lifting the voices of the underrepresented and meet the needs of the diverse community we serve.
Vision
The ReadingFilm Office will stimulate economic growth and prosperity by promoting film production, art, culture, and entertainment in the region. We will increase local pride and the overall attractiveness of the City of Reading for residents, workers, and visitors. We will increase the visibility of Greater Reading as a national competitor in independent film production.