As part of its ongoing commitment to community engagement and creative collaboration, the Reading Film Office (RFO) recently produced a social media video spot to promote the City of Reading 2040 Comprehensive Plan Survey.
The City of Reading is currently developing a long-range plan to guide growth, development, and quality of life for the next 15 years. The 2040 Survey plays a vital role in shaping that vision—giving residents the opportunity to share their ideas, priorities, and concerns for the future of their city.
To help amplify this effort, RFO stepped in to create an engaging and visually compelling social media promo designed to boost participation across the community. By blending cinematic visuals with a strong local message, the spot encouraged residents to make their voices heard and take an active role in shaping Reading’s future.
This project highlights the power of film and digital media not just for entertainment, but for civic impact—connecting storytelling and public service in meaningful ways.
Stay tuned for more collaborations that showcase the creative spirit of Reading while moving our city forward.